Twitter Advice and Training

Social Media Tools of Engagement

Full Presentation on my blog:
www.twitter-consultant.com
Please ask questions…
Do these strategies really work? “YES” I wouldn’t be in business if they didn’t.
Additional Social Media Tools:

http://???????.stumbleupon.com/

Social Media Misconceptions
Social Media is just for kids…
Its Just a Fad…
There are rules…
You have to be on all the social media sites…
Social Media is just Facebook, LinkedIn and that Twitter thing…
Since I’m here talking about this topic, I must be an expert…

Social Media In The Corporate World
With the right policies and procedures in place, social media can be an extremely valuable tool set for corporations…
- A powerful platform for corporate branding and thought leadership.
- Gives a corporate company a face, a voice, a personality.
- Allows us to listen to what current and future potential customers / clients need and what they thinks of us, our products / services.
- We can communicate directly with target customers / clients.
- Allows us to monitor, intercept and respond to customer / clients service issues.

So what are the “Tools” of engagement?
- Blogs – Your Hub, Become a publisher.
- Major social networks – Facebook, LinkedIn, Twitter.
- Smaller, local networks, niche networks.
- Forums (General and industry specific)
- Video sharing sites, Photo sharing sites.
- Content sharing (Scribd, Slideshare, Brainshark)
- Podcasting, Audio sharing, Webinars.
- Social Bookmarking Sites (Digg, Stumbleupon, Delicious).
- Productivity Tools – RSS, Ping.fm, Tube Mogul.
- Social Media and Reputation Monitoring Tools – SocialMention, Spiral 16, URL shortners.
- Social CRM and Marketing Automation.

Basic Social Media Strategy
- Identify Key Targets and Influencers
- Demographics
- Firmographics
- Social Graph Size
- In which Social Media ponds are those fish swimming in?

Identify “money phrases”
- Conversational terms, phrases, SEO keywords.

Content Strategy Development
- Blog content, status updates / tweets, photos, videos, podcasts, webinars, etc.

Inbound Strategies – Helping Your Company Hear More.
- Connecting with Influencers
- Online connections foster offline conversations
- Connecting vía social media has more impact than e-mail / phone.
- Participate in industry forums, groups and blogs.
- Engage in Networking Events.

- Lead / Sales Opportunities
- Find and follow your targets (Twellow.com).
- Customers are seeking peer recommendations via Social Media.
- Pull out sales opportunities via search and RSS (Twitter Search). Listening tools, RSS aggregators, filters (Yahoo Pipes)
- Social Sales Approach – soft touch, not hard sell.
- Stay up to date of new sites that may become fishing holes.

- Customer Service and Reputation Monitoring
- Intercept customer issues / complaints
- Your quick response could turn to frustrated customer into a brand advocate.
- A lack of response or poorly handled response could turn into a public relations nightmare.

(socialmention.com)

- Learning / Educational Resources
- On twitter alone, you could literally be reading / learning 24-7.
- Follow industry thought leaders, key influencers (Buzz.com, Twellow.com, Mr Tweet).
- Subscribe to industry and competitor blogs.
- All departments can benefit.

- Outbound Strategies – Let’s go fishing!
- Creating Original Content
-  Blogging
- It’s the living, breathing hub of your website / online presence
- A more candid arena for communicating directly with your customers / clients.
- Content promotion – post It, shorten it, ping it.
- Content syndication via RSS (Subscription via RSS and E-mail)
- Search engines add extra value for frequent fresh content.

- Status Updates (Facebook, Linkedin, Twitter, Ping.fm)
- Creating videos – shoot videos (FLIP), Create a channel (YouTube)
- Podcasting – Build a following via audio broadcasting.
- Posting Photos – all your social spaces, Flickr, Twitpic, mobypicture.com

Other Outbound Strategies
- Linking or posting valuable, relevant content that you come across (good articles, tips / tricks, resources)
- Self promotion – Corporate branding, keep your company on peoples minds, sell your products / services.
- Utilise unique functions of LinkedIn and Facebook and other Apps.

Social Media Monitoring – proving that Social Media Works!

- URL Shortners – Tr.im, Bit.ly, Budurl.
- Socialmention.com, brand searches, pull rss feeds
- Google Analytics, Track traffic and conversions from social referrers.
- Spiral16, Spark, Sentiment Tracking.

The Future of Social Media is Here is Now!
- Resistance is Futile.
- Social Customer Relationship Management and Marketing Automation.
- Big players: Helpstream, Eloqua, Marketo and Infusionsoft.
- Pulling social conversations into Customer Relationship Management.
- Seemless integration with existing lead scoring and lead nurturing.
- Think Big Brother, Think George Orwell “1984″

What Next?
Have a question? Need Help? Contact me…
- Craig McIntosh – Twitter Consultant
- Phone: +44 (0)7545 458 328
- E-mail: info@twitter-consultant.com
- Web: http://www.twitter-consultant.com
- Twitter: @twitconsultant

- Social Media Tools:

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